Seller Resources
How to Price Your Home
Strategic Pricing Guide
Pricing your home correctly is the single most important decision you will make as a seller. Price too high and you chase buyers away. Price too low and you leave money on the table. Here is how we get it right.
Frequently Asked Questions
What happens if I price too high?
Overpriced homes sit on market, accumulate days on market (DOM), and eventually sell for less than they would have at the right price. The first 2 weeks on market are the most critical for buyer attention.
What happens if I price too low?
In a competitive market, strategic underpricing can generate multiple offers and drive the final price above market value. But this strategy requires careful execution and market timing.
How does Craig determine the right price?
Craig prepares a detailed CMA analyzing 5 to 10 comparable recent sales, active competition, market trends, your specific condition and upgrades, and current buyer demand in your neighborhood.
Should I price based on what I need to net?
Your financial needs are important, but buyers do not care what you owe. Pricing must be based on market value. Craig will show you the numbers clearly so you can make an informed decision.
Ready to Get Started?
Let Nick and Craig help you make your smartest real estate move.